Noun
LOHAS (uncountable)
(marketing) Initialism of lifestyles of health and sustainability: a market segment defined by sustainable living and "green" ecological initiatives.
The city was remade; the old river of Hanjiang was brought back to life and refashioned into a people’s park with walk paths and cycling routes created; demonstrating the new Lohas lifestyle of the Korean people. Source: Internet
In an 'eco-friendly' move, Coca-Cola Japan is making its I Lohas PET bottles label-free. Source: Internet
Their plan was to add in the four CE magazines, and try to corner the emerging LOHAS (Lifestyles of Health and Sustainability) media market. Source: Internet