magic spell
Noun
Meaning
a verbal formula believed to have magical force
Source: WordNetSynonyms
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Examples
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Life was more difficult in Inkheart, yet it seemed to Meggie that with every new day Fenoglio's story was spinning a magic spell around her heart, sticky as a spider's web and enchantingly beautiful..
It [the book] was spinning a magic spell around her heart, sticky as a spider's web and enchantingly beautiful..
he whispered a spell as he moved his hands
inscribed around its base is a charm in Balinese
Against Iron Man's will, Doom uses a magic spell to teleport the Golden Avenger away.