Noun
masstige (uncountable)
English Wikipedia has an article on:masstigeWikipedia
(marketing) A class of products that are affordable for the general consumer but positioned as luxury goods.
Both of these products were launched in the US market in the past few months and both have a price tag in excess of US$40 (Euros 36), putting them in the masstige to premium end of the market. Source: Internet
Back in February, the company said that it was targeting expansion into Southeast Asia, by continuing its focus on masstige and luxury international brands, claiming to be the first major online cosmetics retailer to target this region. Source: Internet