Noun
English Wikipedia has articles on:mind share and attention economyWikipedia Wikipedia
mindshare (usually uncountable, plural mindshares)
The share (portion) of one's mind or headspace that has been garnered by a concept; the amount of attention or awareness that a concept gets in one's mind, especially in competition with the many other potential objects of attention, given the limits and opportunity cost of one's attention.
(often, most especially) A consumer's awareness of a particular brand or product compared to that of its rivals.
Advertisers can win users' mindshare, drive performance, and scale campaigns to new heights by tapping into this valuable global audience,” said Unity VP of advertising solutions Julie Shumaker in a statement. Source: Internet
Although HTC as a company has made significant progress in attaining mindshare, its devices lack a single. Source: Internet
If there has been any silver lining for brands during this pandemic, it’s that new demographics have had a chance to really experience advancing technology, said Kelsey Whitaker, head of innovation and content at Mindshare. Source: Internet
"Over the past year, however, the market in real-time communications has changed pretty dramatically," Redfern wrote in announcing Atlassian's decision to sell the technology to Slack, which has captured the viral mindshare for team collaboration. Source: Internet
Microsoft's revenues are up, but compared to its biggest competitors -- Amazon, Apple, Google and Facebook -- its mindshare and perceived market relevance are down. Source: Internet
"Now, we can focus on strategy, we can focus on client solutions and that's where we can put our mindshare," she said. Source: Internet