Noun
English Wikipedia has an article on:Mission StatementWikipedia
mission statement (plural mission statements)
(management) A formal declaration of the overall goal or purpose of an organization.
Every cabinet minister gets a mission statement from the Prime Minister. Brian Mulroney
A mission statement should define the business that the organization wants to be in, not necessarily what it is in. Russell L. Ackoff
My personal philosophy is that all writers need to put GET PAID in their mission statement. All that artistic creative stuff is nice too, but make sure GET PAID is in there. Larry Correia
A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and values. It becomes the criterion by which you measure everything else in your life. Stephen Covey
Some people are enraged, and some people are applauding. If there were a mission statement for graffiti, that would be it. Barry McGee
That's kind of the mission statement for the label: to try to do great music that touches people's hearts. Ricky Skaggs