American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that. Edward R. Murrow
Probably the most important reason we are seeing more cancers than before is because the population is ageing overall. And cancer is an age-related disease. Siddhartha Mukherjee
The most important reason for going from one place to another is to see what's in between. Norton Juster
The most important reason for going from one place to another is to see what's in between, and they took great pleasure in doing just that. Norton Juster