neuromarketing
Noun
Meaning
marketing based on studies of consumers' sensorimotor, cognitive, and affective responses
Source: WordNetSynonyms
Hypernyms
Examples
The best first-date question: "What is your relationship like with your parents?" zen psychotherapist and neuromarketing strategist Michele Paiva tells Bustle.
If this sounds like a sci-fi novel (any book publishers reading this?) then the growing field of neuromarketing may disabuse you of the assumption that this scene is purely fictional.
Skeptics are fearful about the use of neuromarketing and mass manipulation over consumers.