Noun
niche market (plural niche markets)
A relatively small and specialist, yet profitable, market.
The tablet market has only succeeded as a niche market over the years and it was hoped Apple would dream up some new paradigm to change all that. From what I've seen and heard, this won't be it. John C. Dvorak
Android continues to stomp its competition flat. Even the post-Jobs Apple can't stem the tide; it's pretty close to the 10% niche market share I predicted back in 2009 already, with no sign that trend will or can be reversed. Eric S. Raymond