Noun
nocebo (plural nocebos)
(pharmacology, also attributive) A substance which a patient experiences as harmful due to a previous negative perception, but which is in fact pharmacologically (medicinally) inactive. [from 1961]
Like a "free of nuclear waste" sticker, Non-GMO Project wants you to think the food sold by their non-clients harmful using the "nocebo" tactic - they want to convince the public the lack of something makes you healthier. Source: Internet
The team said the finding is an example of the "nocebo effect," in which patients experience a negative side effect despite taking a sham treatment. Source: Internet