Noun
normative ethics (usually uncountable, plural normative ethics)
(ethics) A branch of ethics concerned with classifying actions as right and wrong, attempting to develop a set of rules governing human conduct, or a set of norms for action.
Normative ethics is distinct from meta-ethics because it examines standards for the rightness and wrongness of actions, while meta-ethics studies the meaning of moral language and the metaphysics of moral facts. Source: Internet
Normative ethics is the study of ethical action. Source: Internet