North Greenwich
Proper noun
Meaning
An area on the Greenwich Peninsula, borough of Greenwich, Greater London, England, which gained this name about 1999 (OS grid ref TQ3979).
A former locality in the Isle of Dogs, London, now a part of Millwall (OS grid ref TQ3878).
Source: en.wiktionary.orgExamples
For sponsorship reasons, during those times the arena was temporarily renamed the North Greenwich Arena.