on brand
Adjective
Meaning
on brand (comparative more on brand, superlative most on brand)
Alternative form of on-brand.
(marketing) Serving the public image which a company seeks to associate with its product.
The use of red and yellow is very on-brand for McDonald's.
(idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree.
A Canadian who loves hockey? I guess that's pretty on-brand.
Alternative names
on-brand
Examples
In a very on-brand move, there will also be a mix of mysteries which range from very human in their scope to some which cross over into supernatural territory, as evidenced by the title of one episode: “Berkshire’s UFO.”
Meanwhile, he gets a little help from a talking VHS named Rentfield, an on-brand play on the name of Dracula's buddy.
Green Arrow has always carried the onus of being the poor man’s Batman, complete with (at various points in his career) an Arrow-Cave, an Arrow-Car, and even a thematically on-brand sidekick in the form of Roy Harper, a.k.a. Speedy.
Another important touchpoint to keep on-brand is the URL.
Malkmus talked about how his label Matador put the kibosh on an album of songs he sang over keyboards and a drum machine in favor or a more on-brand Stephen Malkmus and the Jicks record.
Tunechi has been mum since that debacle that no one had on their 2020 bingo card but generally agreed was right on-brand with a rapper who historically has caped for police officers becuase a cop saved his life.