Adjective
on brand (comparative more on brand, superlative most on brand)
Alternative form of on-brand.
(marketing) Serving the public image which a company seeks to associate with its product.
The use of red and yellow is very on-brand for McDonald's.
(idiomatic) Consistent with one's reputation, perhaps to a stereotypical degree.
A Canadian who loves hockey? I guess that's pretty on-brand.
on-brand
In a very on-brand move, there will also be a mix of mysteries which range from very human in their scope to some which cross over into supernatural territory, as evidenced by the title of one episode: “Berkshire’s UFO.” Source: Internet
Meanwhile, he gets a little help from a talking VHS named Rentfield, an on-brand play on the name of Dracula's buddy. Source: Internet
Green Arrow has always carried the onus of being the poor man’s Batman, complete with (at various points in his career) an Arrow-Cave, an Arrow-Car, and even a thematically on-brand sidekick in the form of Roy Harper, a.k.a. Speedy. Source: Internet
Another important touchpoint to keep on-brand is the URL. Source: Internet
Malkmus talked about how his label Matador put the kibosh on an album of songs he sang over keyboards and a drum machine in favor or a more on-brand Stephen Malkmus and the Jicks record. Source: Internet
Tunechi has been mum since that debacle that no one had on their 2020 bingo card but generally agreed was right on-brand with a rapper who historically has caped for police officers becuase a cop saved his life. Source: Internet