Noun
on-trade (uncountable)
(Ireland, Britain) The sale of alcoholic drinks for consumption on the premises.
“And so we have decided to refocus our resources on this ambitious plan, which is becoming more and more international, and contribute in this way to the recovery of the on-trade sector and the reactivation of businesses.” Source: Internet
“The awards encourage producers to enter who want to sell more wines to UK hotels, restaurants, pubs and bars, and have them tasted by the UK’s best sommeliers and on-trade palates. Source: Internet
Ziad Chami, head of marketing at Diageo explains, “When a lot of people are coming into the country it is better for our industry in terms of on-trade consumption as most venues were fully booked. Source: Internet
In September, an SLTA survey of 600 on-trade premises highlighted that within the pub and bar sector, 12,500 jobs could go. Source: Internet
While off-trade sales have increased significantly this year, with consumers spending more during the lockdown, they won’t offset the drop in on-trade. Source: Internet