Noun
own label (plural own labels)
Synonym of own brand
I took the process of doing as much myself as I could like a duck to water. I set up my own label and publishing, etc, and it was a fun learning curve two decades ago. David Knopfler
I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label. Helen Reddy
Putting out my album on my own label has been a great experience for me. It's been very inspiring. It's like a new start for me and having all this creative freedom is so liberating and exciting. Melanie C
Before, being a model, it was just a job, and I was making fun of it. But today, I take my career more seriously. The fact that a reader may buy an Armani item because she'd seen it on me in a magazine is very important to me. So much so that I intend to launch my own label. Milla Jovovich