Verb
pay the ultimate price (third-person singular simple present pays the ultimate price, present participle paying the ultimate price, simple past and past participle paid the ultimate price)
To die as a result of a fatal choice or decision, or because of deep commitments.
What is bravery, and what is bravado? Journalists covering combat shoulder great responsibilities and face difficult choices. Sometimes they pay the ultimate price. Marie Colvin
We must send the message that if you use illegal drugs, you will pay the ultimate price by not playing an entire season. And if you get caught again, you will be banished for life. Jim Bunning