personalization
Noun
Meaning
The act of personalizing something, or adapting it for somebody's needs or tastes.
(computing) The configuration of a software product to suit the needs or tastes of one specific user.
(dated) The act of personifying; personification.
Source: en.wiktionary.orgSynonyms
Examples
A consolidated view of company information was judged insufficient; users wanted personalization and customization.
But rather than simply being used to take jobs from writers, Reuters has now shown that it can enhance the scale and personalization of news in ways previously unimaginable.
A major component of the Walkman advertising campaign was personalization of the device.
Customization is easy with a deep suite of personalization features like Aura Sync lighting, Keystone II technology and Scenario Profiles.
According to the company, the new collection was born from the need to offer a ready-to-go product, a standard product developed with a wooden cap that strengthen the personalization of packaging through de…
A customization tab allows basic personalization — so if you’re not a sports fan like me, you won’t be inundated with articles and game results every Monday morning.