1. persuasive - Noun
2. persuasive - Adjective
Tending to persuade; having the power of persuading; as, persuasive eloquence.
That which persuades; an inducement; an incitement; an exhortation.
Source: Webster's dictionaryWealth is not without its advantages and the case to the contrary, although it has often been made, has never proved widely persuasive. John Kenneth Galbraith
To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful. Edward R. Murrow
The more informative your advertising, the more persuasive it will be. David Ogilvy
The point of literary criticism in anthropology is not to replace research, but to find out how it is that we are persuasive. Clifford Geertz
The strength of a theory is not what it allows, but what it prohibits; if you can invent an equally persuasive explanation for any outcome, you have zero knowledge. Eliezer Yudkowsky
American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that. Edward R. Murrow