Adjective
prebid (not comparable)
Before a takeover bid.
Additionally, we’re expecting to see substantial traction in the mobile vertical when Prebid provides a single SDK, giving all publishers access to demand. Source: Internet
At the latest AppNexus Summit in London, we announced that Prebid users can now implement server-to-server header bidding with the launch of Prebid Server. Source: Internet
As with Prebid for display advertising, Prebid Video has proven a powerful monetization tool for publishers. Source: Internet
Through the integration, publishers can realize the same monetization benefits that Prebid Server provides, on AMP inventory that supports RTC. Source: Internet
PubMatic’s OpenWrap solution provides a transparent enterprise wrapper solution for Prebid. Source: Internet
The addition of these libraries marks another milestone for Prebid, representing its first formal steps towards providing an end-to-end open-source header bidding solution for mobile app publishers. Source: Internet