1. price point - Noun
2. price point - Verb
price point (plural price points)
(marketing, chiefly US) A price, viewed as one of a number of prices for related retail goods. [from 19th c.]
Our cracker shelves need some things at the 5.99 price point, both an upscale product and a very large size mid-range brand.
The big-box stores are selling our $120 price-point items at $99 or less.
price point (third-person singular simple present price points, present participle price pointing, simple past and past participle price pointed)
(marketing, chiefly US) To set price points on goods; to engage in price-lining.
I think there will be PCs at every price point. Bill Gates
When we think about even the PC market and what is required in the student as well as in the consumer market, we want to be able to compete in the opening price point. Satya Nadella
I am always interested in designing things that have a great price point attached to it. Tory Burch