Noun
a noun that denotes a particular thing; usually capitalized
Source: WordNetHe [Hitler] is a very great man. "Fuhrer" is the proper name for him, for he is a born leader, yes, and statesman. David Lloyd George
The beginning of wisdom is to call things by their proper name. Confucius
The moral world has no particular objection to vice, but an insuperable repugnance to hearing vice called by its proper name. William Makepeace Thackeray
[W]hen it came to the iWatch, also a name that Apple didn't own, Apple walked away from it and instead launched the Apple Watch. Certainly, no risk of litigation, but the product's sales are a fraction of what they otherwise might have been with the proper name and branding. Rob Enderle
The name Muhammad actually appears in the Qur'an only four times, and in three of those instances it could be used as a title – the "praised one" or "chosen one" – rather than as a proper name. Robert Spencer
Well, maybe not death panels, exactly, but unless we start allocating health-care resources more prudently – rationing, by its proper name – the exploding cost of Medicare will swamp the federal budget. Steven Rattner