Noun
public diplomacy (uncountable)
In international relations, any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim that this foreign public supports or tolerates a government's strategic objectives, including the use of propaganda.
I think if I had to do it over again, I'd do it the same way. I would just put more resources into getting the public diplomacy part much stronger than we were able to. John Poindexter
Public diplomacy refers to the ability of a country to attract foreign states through image building rather than using old coercive and stiff methods to get the things done in one’s way forcefully. Source: Internet