purchase funnel
Noun
Meaning
purchase funnel (plural purchase funnels)
(marketing) The process by which a person learns about a brand, is attracted to it, and finally becomes a customer.
Coordinate terms: conversion funnel, marketing funnel
Noun
purchase funnel (plural purchase funnels)
(marketing) The process by which a person learns about a brand, is attracted to it, and finally becomes a customer.
Coordinate terms: conversion funnel, marketing funnel