rallying cry
Noun
Meaning
a yell intended to rally a group of soldiers in battle
a slogan used to rally support for a cause
Source: WordNetSynonyms
Antonyms
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Examples
Religion and natural science are fighting a joint battle in an incessant, never relaxing crusade against scepticism and against dogmatism, against disbelief and against superstition, and the rallying cry in this crusade has always been, and always will be: "On to God!"
'Never again' is the rallying cry for all who believe that mankind must speak out against genocide.
If the rise of European colonisation began in 18th century India, then the rallying cry of 'Jai Hind!' also signalled its end in 1947.
I developed the concept of the Happy Warrior as a rallying cry for those of us who want to restore America to its great foundational principles: individual freedom, personal responsibility, fiscal restraint, and economic liberty.
a cry to arms
our watchword will be `democracy'