Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence. Marshall McLuhan
He learned to communicate with birds and discovered their conversation was fantastically boring. It was all to do with windspeed, wingspans, power-to-weight ratios and a fair bit about berries. Douglas Adams
A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses. Marshall McLuhan
I happen to love engineering. I love figuring things out in a spatial sense, that whole realm of working with mechanical parts, and the relationship of the parts, and things like ratios and the speeds of particular objects. Arthur Ganson
Pick up a sunflower and count the florets running into its centre, or count the spiral scales of a pine cone or a pineapple, running from its bottom up its sides to the top, and you will find an extraordinary truth: recurring numbers, ratios and proportions. Charles Jencks
Media, by altering the environment, evoke in us unique ratios of sense perception...When these ratios change, men change. Marshall McLuhan