1. rebrand - Noun
2. rebrand - Verb
rebrand (third-person singular simple present rebrands, present participle rebranding, simple past and past participle rebranded)
(originally marketing) To change the brand name, logo, or image of a product or company.
Acme Co. is trying to rebrand their line of toasters under the Bewidget name.
rebrand (plural rebrands)
A change to the brand name, logo, or image of a product or company.
Synonym: rebranding
Management decided it was time for a complete rebrand.
Of all the threats to free speech in history, the one the media give the most credibility to without question is the feminist movement, which is trying to rebrand public debate as harassment. Milo Yiannopoulos
According the The Hollywood Reporter's Natalie Jarvey, "WarnerMedia is officially 'sunsetting' HBO Go and will rebrand HBO Now as, simply, HBO." Source: Internet
A developer of secure digital wallet systems that businesses can rebrand and market to customers, is growing and moving rapidly into new markets. Source: Internet
Her midlife crisis prompts an awkward rebrand as rapper RadhaMUSprime (Miss Prime, as opposed to past it) and an unexpected romance with Bronx-based beat maker D (Oswin Benjamin), sparked by fresh creative inspiration and after-hours visits to his studio. Source: Internet
In his UN speech, Abbas labored to rebrand himself to these two different target audiences. Source: Internet
HUL had announced its decision to rebrand its flagship skincare cream ‘Fair and Lovely’ as ‘Glow and Lovely’, with the men’s range of products being rechristened ‘Glow and Handsome’ in a bid to steer away from the controversy around skin colour. Source: Internet