second party

Speech parts

1. second party - Noun

2. second party - Adjective

Meaning

second party (plural second parties)

(business, commerce) An individual or entity related to the first party in a business or transaction.

second-party (not comparable)

(business, commerce) Of or related to the second party in a business or transaction.

Alternative names

second-party

Synonyms

Related terms

Examples

Boston, April 18, 2017 – ownerIQ, the leaders in second-party data, announced today that the K2 Skis brand is now part of their transparent data marketplace; the brand includes K2 Skis, K2 Snowboarding, Ride Snowboards, Line Skis, and Full Tilt Boots. Source: Internet

Amobee’s access to ownerIQ’s second-party data adds to its ecosystem of more than 200 integrated technology, data and inventory partners, further building-out its powerful set of solutions. Source: Internet

As evidenced in a study conducted by Forrester Consulting on behalf of ownerIQ, The Era of Second-Party Data is Here, 49% of those companies surveyed are still in the process of defining and rolling out their second-party data strategies. Source: Internet

Download this FREE study, The Era of Second-Party Data is Here, a September 2016 commissioned study conducted by Forrester Consulting on behalf of ownerIQ, to uncover must-know second-party data strategies, challenges, and benefits. Source: Internet

Remember, second-party data is first-party data — it’s just not originally from a marketers primary source. Source: Internet

They can do things like collect, organize and activate audience data from any source, including third-party, second-party, first-party, online, offline or even mobile users. Source: Internet

Close letter words and terms