selling point

Noun

Meaning

a characteristic of something that is up for sale that makes it attractive to potential customers

Source: WordNet

Synonyms

pro forte feature advantage benefit assets beauty resource attraction asset merit recommendation blessing outlet boon
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Antonyms

problem loss damage block delay harm
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Hypernyms

point

Examples

A big selling point of the company's business model, brand identity and marketing strategy is its support for a fair living wage. Source: Internet

A 2014 Center for International Policy study cast doubt on the number of indirect jobs created by the program, which has been a key selling point for the F-35 to Congress. Source: Internet

Affordable homes can attract and retain employees to our community – a selling point and a competitive advantage for our employers. Source: Internet

A major selling point of dial telephone service was that it was "secret", in that no operator was required to connect the call. Source: Internet

Citroëns still sold in large quantities in spite of not changing the body design, but the car's low price was the main selling point and Citroën experienced heavy losses. Source: Internet

And it appears that this more aggressive rhetoric is a unique selling point for the older Hariri, particularly at a time where Hezbollah and its allies are gaining political ground. Source: Internet

Close letter words and terms

selling on selling plate selling plater selling price selling race selling short