1. showrooming - Noun
2. showrooming - Verb
showrooming
present participle of showroom
showrooming (uncountable)
gerund of showroom; inspecting merchandise in a physical store, then purchasing the identical product from an online merchant; using a physical store as a showroom for an online merchant.
Traditional retailers are devising strategies to counteract the threat from showrooming.
A few years ago, the big retail trend was “showrooming” – customers browsing in store but ultimately buying online. Source: Internet
To quote: “the customers who are now going in-store have already either completed their online research… or tried showrooming before and have always preferred the immediacy of buying physically. Source: Internet