Noun
the enticing appeal of something alluring but potentially dangerous
Source: WordNetI was ten years old when my first 'Vogue' cover sang me its siren call and dashed me against the treacherous rocks of fashion obsession. Hamish Bowles
The desire for reinvention seems to arise most often when companies hear the siren call of synergy and start to expand beyond their core businesses. James Surowiecki
he succumbed to the siren call of the wilderness Source: Internet