social proof
Noun
Meaning
social proof (uncountable)
A psychological and social phenomenon wherein people copy the actions of others if unsure how to behave.
Examples
Social proof We are influenced by others around us; we want to be doing what everyone else is doing.
Social proof is most effective when people are uncertain or when there are similarities in a situation.
Social proof is a psychological phenomenon where people conform to the actions or opinions of the majority under the assumption that it’s the correct thing to do.
Social proof, of course, can come in many different forms.