Noun
social proof (uncountable)
A psychological and social phenomenon wherein people copy the actions of others if unsure how to behave.
Social proof We are influenced by others around us; we want to be doing what everyone else is doing. Source: Internet
Social proof is most effective when people are uncertain or when there are similarities in a situation. Source: Internet
Social proof is a psychological phenomenon where people conform to the actions or opinions of the majority under the assumption that it’s the correct thing to do. Source: Internet
Social proof, of course, can come in many different forms. Source: Internet