The education of the guerrilla fighter is important from the very beginning of the struggle. This should explain to them the social purpose of the fight and their duties, clarify their understanding, and give them lessons in morale that serve to forge their characters. Che Guevara
Millennials are more aware of society's many challenges than previous generations and less willing to accept maximizing shareholder value as a sufficient goal for their work. They are looking for a broader social purpose and want to work somewhere that has such a purpose. Michael E. Porter