soft power

Noun

Meaning

A state having this kind of power.

(politics) Political influence that is extended by means of diplomacy, media, international assistance, cultural exchanges, etc., rather than by such "hard" means as military intervention or punitive economic measures.

Examples

Governments now have to share the stage with actors who can use information to enhance their soft power and press governments directly, or indirectly by mobilizing their publics. Joseph Nye

I've never thought much of Joe Nye's writings on soft power. Richard Perle

But there comes a time when soft power or talking with evil will not work where, unfortunately, hard power is the only thing that works. Colin Powell

Education can also be used as a soft power and as a soft force to transform societies. When I say transform societies it means we can tackle issues in political, social, cultural, economic areas. These are the most important things. Mozah bint Nasser Al Missned

Now and then, especially at night, solitude loses its soft power and loneliness takes over. I am grateful when solitude returns. Donald Hall

The soft power of science has the potential to reshape global diplomacy. Ahmed H. Zewail

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