soften the blow
Verb
Meaning
soften the blow (third-person singular simple present softens the blow, present participle softening the blow, simple past and past participle softened the blow)
(figuratively) To reduce the negative impact of something.
Synonym: cushion the blow
Examples
Constructive criticism is about finding something good and positive to soften the blow to the real critique of what really went on.
By helping the hardest-hit countries, all countries can soften the blow they will experience from the looming global meltdown.
Fortunately for the studio, they do have surefire smash on the way in May to soften the blow a bit.
A Canadian non-profit and the Canadian-supported Asian Development Bank helped soften the blow of villagers in Vietnam who were forcefully relocated to make way for a dam.
It’s a reflex, really, like a hand reaching out to soften the blow when you stumble.
And only we humans can soften the blow.