1. spin doctor - Noun
2. spin doctor - Verb
spin doctor (plural spin doctors)
(business, politics) A person employed to gloss over a poor public image (or present it in a better light) in business and politics, especially after unfavourable results have been achieved. A lobbyist; PR person.
Many believed that the reduction in public spending was a disaster but the spin doctors presented it as a triumph for lower taxation.
spin doctor (third-person singular simple present spin doctors, present participle spin doctoring, simple past and past participle spin doctored)
(idiomatic, transitive) To generate spin (favourable interpretation or bias).