Noun
spokesmodel (plural spokesmodels)
(sometimes derogatory) A spokesperson hired based on appearance or celebrity rather than credibility.
A classic example of the spokesmodel are the models hired to be the Marlboro Man between 1954 and 1999. Source: Internet
In 2006, Cruz became spokesmodel for French cosmetics company L'Oréal to promote products such as the L'Oréal Paris hair dye Natural Match citation and L'Oreal mascara products. citation She receives $2 million a year for her work for the company. Source: Internet
A spokesmodel may be a celebrity used only in advertisements (in contrast to a brand ambassador who is also expected to represent the company at various events), but more often the term refers to a model who is not a celebrity in their own right. Source: Internet