strapline

Noun

Meaning

(journalism) A secondary heading, especially one printed above another.

(Britain) A memorable slogan attached to a commercial brand.

Synonyms

Anagrams

Examples

Although TOCs compete against each other for franchises, and for passengers on routes where more than one TOC operates, the strapline used with the National Rail logo is 'Britain's train companies working together'. Source: Internet

Peltu (30 April 1981) While the editor of Personal Computer World was on holiday in May 1981, his colleagues publicised the magazine's review of the ZX81 with a cover showing a chimpanzee with the machine above the strapline "Editor benchtests the ZX81". Source: Internet

Indeed, the company's English advertising strapline of the era was "power without the price". Source: Internet

The graphics relaunch in January 2007 has since seen the globe sting replaced by a red strapline to highlight the breaking story immediately. Source: Internet

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