There was a Socratic style of life (which the Cynics were to imitate), and the Socratic dialogue was an exercise which brought Socrates' interlocutor to put himself in question, to take care of himself, and to make his soul as beautiful and wise as possible. Pierre Hadot
The evolution of the capitalist style of life could be easily - and perhaps most tellingly - described in terms of the genesis of the modern Lounge Suit. Joseph Schumpeter