Noun
The perception of time being tied to experience: time flying by, time dragging slowly.
(advertising) A system by which intervals are measured by actions or emotions in a commercial for research purposes.
Instead of selecting an image for testing every 0.2 seconds, the new research team used a subjective time approach, selecting an image to represent each significant change in the ad, no matter how fast or slow the ad’s edits may be.
Did you know that true subjective time is measured in the minimum duration of demonstrably separate thoughts? Iain Banks