tentpole
Speech parts
1. tentpole - Noun
2. tentpole - Verb
Meaning
One of the poles used to hold up a tent.
(US, attributive, figuratively, film, television, theater) A large-scale entertainment production that is a major source of revenue for its studio, television network, or investors.
tentpole (third-person singular simple present tentpoles, present participle tentpoling, simple past and past participle tentpoled)
(broadcasting) To schedule a popular programme between two newer or less popular ones in the hope that viewers will watch them.
Coordinate term: hammock
Examples
Already tentpole films like “Black Widow” have been shifted off the release calendar to unannounced dates, and it’s possible more postponements for June titles like “Wonder Woman 1984” could come next.
So what do you think of Warner Bros being the ones to bite the bullet and get the first major tentpole out, even if it’s before domestic — and without New York and L.A.?
Maybe I’m wrong about legs and the lack of tentpole theatrical competition between now and Raya and the Last Dragon in March, both of which could be mitigated by mixed word-of-mouth and being available on HBO Max domestically for the first month.
I think that those sort of tentpole events are something that definitely translated over from the streetwear world, from the sneaker world, into the mainstream.
Superhero tentpole pushes Disney past $1bn at North American box office in record time.
Push writers, editors, critics, videographers, and content creators of all kinds to include women and people of color in everyday reporting, not just tentpole features and reviews.