time-poor
Adjective
Meaning
time-poor (comparative more time-poor, superlative most time-poor)
Not having enough time to do things one wishes to do.
Synonyms
Examples
Cash-rich, time-poor consumers will pay for convenience – as more women join the global workforce and populations become urbanised, daily life is busier.
We have specifically designed this document to be easily understood, supported by visual examples and case studies so that recommendations can be readily taken on board by time-poor B2B marketers on the ground.