Noun
top of mind awareness (uncountable)
(advertising) The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.
Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.
top-of-mind awareness (uncountable)
Alternative spelling of top of mind awareness
top-of-mind awareness