Noun
A physical point of contact; a surface which regularly is touched by people.
(business) An encounter where customers and business engage to exchange information, provide services, or handle transactions.
The touchpoints in retail banking include tellers and ATMs.
Ajit Thupil, senior director of product management for Data Cloud, told CMSWire building relationships means not treating consumers as complete strangers at each individual touchpoint. Source: Internet
Customer journey management, which tracks how a person interacts with a brand from initial touchpoint and optimizes the conversation for context. Source: Internet
It’s time to drop the archaic measurements surrounding static touchpoint engagement, and instead focus on a more holistic, experience driven approach. Source: Internet
Deployed once, your IAM solution can then rapidly connect in any new application or touchpoint. Source: Internet
And when you’re done, wrap it up and schedule the next touchpoint! Source: Internet
Another important touchpoint to keep on-brand is the URL. Source: Internet