transcreation

Noun

Meaning

transcreation (countable and uncountable, plural transcreations)

(translation studies) An adaptation of a creative work into another language or culture.

transcreation

(philosophy, theology) A type of creation by a deity or primal force.

Examples

Above all, the purpose of transcreation is to produce new copy that resonates in a given market. Source: Internet

If content has local references, wordplay, or humor, those are the clues that transcreation is needed to maintain the copy pizzazz and personality. Source: Internet

Consequently, the first thing they want to know is what transcreation can do that simple translation can’t. Source: Internet

Original content creation will always be the gold standard for conveying a brand’s message in other languages, but when that’s not an option, transcreation is a much more sophisticated solution than translation. Source: Internet

Close letter words and terms