Vegemite
Proper noun
Meaning
Vegemite
(Australia, New Zealand) An Australian food paste made from brewers' yeast.
vegemite
Alternative letter-case form of Vegemite
Phrases with the word
Examples
Can clearly say Vegemite is horrible! Like tryin' new stuff though.
After tasting a small amount of it, he stated: "Vegemite sounds like a pesticide.
Following a nationwide competition with a prize of £50 (2010:$3,527) to find a name for the new spread, the name "Vegemite" was selected out of a hat by Fred Walker's daughter, Sheilah.
Immediate reaction and media reports regarding the new formula were largely positive, but Kraft Foods Australia discontinued the "My First Vegemite" product line in 2012 due to poor sales performance.
In 1925, Walker had established the Kraft Walker Cheese Co. as a joint venture company with J.L. Kraft & Bros to market processed cheese and, following the failure of Parwill, in 1935 he used the success of Kraft Walker Cheese to promote Vegemite.
In a two-year campaign to promote sales, Vegemite was given away free with Kraft Walker cheese products (with a coupon redemption) and this was followed by poetry competitions with imported American Pontiac cars being offered as prizes.