Noun
viewability (uncountable)
The state or condition of being viewable.
Ad viewability could be the hottest ad topic of 2015, and currently, stakeholders have embarked on a discussion regarding what the standards should be and how the industry can measure whether an ad is actually seen by a real person. Source: Internet
As in the case of the CTR index, ad viewability is the end result of the quality of the publisher’s advertising product involving good preparation based on research and adjustment "tweaks" of the advertiser’s creation. Source: Internet
Already, we've focused on two tips for enabling viewability measurementthree speedy ways to improve viewability. Source: Internet
Characteristics such as banner blindness, unseen ads (viewability), traffic fraud, and lack of content creativity contribute to their decline. Source: Internet
And so Facebook is expanding its focus on viewability and transparency. Source: Internet
Aside from the production software, you needed separate ad serving platforms, viewability tracking and reporting tools. Source: Internet