viewability
Noun
Meaning
viewability (uncountable)
The state or condition of being viewable.
Synonyms
Examples
Ad viewability could be the hottest ad topic of 2015, and currently, stakeholders have embarked on a discussion regarding what the standards should be and how the industry can measure whether an ad is actually seen by a real person.
As in the case of the CTR index, ad viewability is the end result of the quality of the publisher’s advertising product involving good preparation based on research and adjustment "tweaks" of the advertiser’s creation.
Already, we've focused on two tips for enabling viewability measurementthree speedy ways to improve viewability.
Characteristics such as banner blindness, unseen ads (viewability), traffic fraud, and lack of content creativity contribute to their decline.
And so Facebook is expanding its focus on viewability and transparency.
Aside from the production software, you needed separate ad serving platforms, viewability tracking and reporting tools.