wavemaker
Noun
Meaning
wavemaker (plural wavemakers)
(physics) An oscillating device that creates reproducible waves in a liquid
Examples
He had joined GroupM to lead the New Delhi branch of Maxus (now Wavemaker) in 2014.
“And I’m not sorry about that at all,” said the head of experience, content and sponsorships at GroupM’s Wavemaker.
In an interview, Castree talks about businesses which are driving growth for Wavemaker, the challenges being faced by media agencies and key consumer trends in India.
The agency, who has handled the L’Oréal account since 2013, competed against Zenith and GroupM-owned Wavemaker.
What prompted the merger to create Wavemaker?