webspam
Noun
Meaning
webspam (uncountable)
Material published on the World Wide Web that is designed to attract visitors from search engines, etc., despite offering no useful information, or being a copy of information from elsewhere.
Examples
A decade ago, the spam situation was so bad that search engines would regularly return off-topic webspam for many different searches.
And your brand may still be associated with this spam, and potentially be reported for webspam repeatedly to search engines by other users and your competitors.
If you've never seen webspam, here's a good example of what you might see if you click on a link in the search results that's spam (click on the image to see it larger).
Just as a reminder, webspam is junk you see in search results when websites try to cheat their way into higher positions in search results or otherwise violate search engine quality guidelines.