Noun
webspam (uncountable)
Material published on the World Wide Web that is designed to attract visitors from search engines, etc., despite offering no useful information, or being a copy of information from elsewhere.
A decade ago, the spam situation was so bad that search engines would regularly return off-topic webspam for many different searches. Source: Internet
And your brand may still be associated with this spam, and potentially be reported for webspam repeatedly to search engines by other users and your competitors. Source: Internet
If you've never seen webspam, here's a good example of what you might see if you click on a link in the search results that's spam (click on the image to see it larger). Source: Internet
Just as a reminder, webspam is junk you see in search results when websites try to cheat their way into higher positions in search results or otherwise violate search engine quality guidelines. Source: Internet