Proper noun
Yankelovich (plural Yankelovichs or Yankeloviches)
A surname from Russian.
Daniel Yankelovich, b. 1924
But about 0.6 to 1.5 percent of consumers post reviews of other purchased products and services, according to research by Gregory Yankelovich of Applied Analytics and Duncan Simester, an MIT professor of management science. Source: Internet
Research from Daniel Yankelovich published in The New York Times suggests that consumers are exposed to more than 5,000, and perhaps as many as 10,000 paid commercial messages per day. Source: Internet
"Well, it's a non-stop blitz of advertising messages," President of the Marketing Firm Yankelovich, Jay Walker-Smith said. Source: Internet