puffery Synonyms

tabloid journalism rodomontade rhetoric raving pushing puff publicity propaganda praise plug pitch overstatement sensationalism simpering venditation sales talk public relations overemphasis reclame ingratiation yellow journalism hype ballyhoo buildup promotion wheedling notice nonsense magniloquence bravado braggardism boost bombast boasting bluster bluff blarney aggrandizement advertisement advertising cajolery commercial enlargement magnification jactancy hyperbole grandiloquence gasconade fustian flattery