Noun
The common herring, esp. when of large size, smoked, and half dried; -- called also bloat herring.
Source: Webster's dictionaryAnother type of opening featured announcements about a particular event, e.g. Coat A Sheep in Raspberry Jam Week, Immerse an Orangutan in Porridge Week, or Smear A Traffic Warden in Bloater Paste For Asia Day. Source: Internet